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| QUALCOMM and ATI Join Forces to Create Wireless 3D Gaming Platform |
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Industry Leaders Unleash the Power of Wireless 3D Gaming Monday, March 22, 2004 ATLANTA — QUALCOMM Incorporated (Nasdaq: QCOM), pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology, and ATI Technologies Inc. (TSX: ATY, Nasdaq: ATYT), the global leader for mobile graphics, today announced a strategic technology collaboration to create the next-generation wireless 3D gaming platform. As part of the collaboration, QUALCOMM's industry-leading Mobile Station Modem™ (MSM™) baseband solutions will include ATI's highly optimized IMAGEON™ architecture to provide a fully featured, high-performance 3D gaming solution for 3G CDMA2000® and WCDMA (UMTS) devices. QUALCOMM will license and integrate the IMAGEON technology for its next-generation MSM7xxx™ family of chipsets, and will enable ATI to interface IMAGEON Application Specific Integrated Circuits (ASICs) to QUALCOMM's MSM6xxx™ chipsets — providing QUALCOMM's manufacturing partners with a fully tested 3D multimedia hardware solution. This collaboration creates a rich 3D graphics and development environment which includes QUALCOMM's BREW™ solution, industry standard APIs, ATI's PC-level performance, and well established developer programs. This enables the development of value-added games for the mobile environment and easy porting to mobile devices, of some of the world's most popular PC and console-based games, resulting in new revenue generating opportunities for wireless operators and content providers. “QUALCOMM and ATI have joined forces to deliver a superior 3D graphics solution to the wireless industry, furthering QUALCOMM's commitment to continually developing new uses for wireless,” said Dr. Sanjay K. Jha, president of QUALCOMM CDMA Technologies. “Combining our leadership in wireless communications with ATI's leading graphics expertise establishes a new standard of excellence for wireless 3D graphics applications and devices.” “ATI is pleased to partner with QUALCOMM as the wireless industry leader to increase the commercial availability of 3D gaming and multimedia devices and services for 3G CDMA,” said Dave Orton, president and chief operating officer, ATI Technologies Inc. “We are leveraging many years of expertise in graphics and 3D gaming across all platforms as well as our vast and strong relationships with content providers to offer an outrageous 3D graphics experience for wireless consumers in a very low power environment.” “ATI and QUALCOMM, through the BREW solution, will assist Verizon Wireless to deliver an extreme 3D gaming experience to our customers,” said James Straight, vice president of wireless data and multimedia services for Verizon Wireless. “The combination of the BREW system and ATI's graphics solution, will enable publishers and developers to push the envelope with their exciting mobile offerings, giving our customers a superior gaming experience.” This collaboration will leverage the revenue-generating opportunities of the rapidly growing wireless gaming industry. IDC estimates that wireless gaming revenue could generate USD $1 billion by 2006 for wireless carriers in the United States. QUALCOMM will showcase a variety of 3G CDMA wireless products and solutions at CTIA Wireless 2004 in Atlanta, March 22-24 in booth number 3931 (hall B4) at the Georgia World Congress Center. QUALCOMM will hold a press conference on “Multimedia Convergence” on Monday, March 22 from 2-2:30 p.m. in the CTIA 2004 press conference facilities. ATI executives will be available to provide additional details on this collaboration. QUALCOMM's chipsets include access to QUALCOMM's BREW solution. The
BREW system enables the development and monetization of advanced applications
and content, allowing operators and OEMs to differentiate their products and
services and increase revenues.
Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the Company's ability to successfully design and have manufactured significant quantities of CDMA components, including integrating the IMAGEON technology into existing and future products, on a timely and profitable basis, the extent and speed to which CDMA is deployed, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company's SEC reports, including the report on Form 10-K for the year ended September 28, 2003, and most recent Form 10-Q. 1 IDC, U.S. Wireless Gaming Forecast Update, 2003-2008: Mobile Users Just Wanna Have Fun, December 2003
About ATI About QUALCOMM Contact Information For media or industry analyst support, visit our Web site at http://www.ati.com . For media inquiries:
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| "Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding ATI Technologies's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year. |