2006 International CES demonstration heralds new era in media PCs
MARKHAM, Ontario, Jan 05, 2006 (BUSINESS WIRE) -- ATI Technologies Inc. (TSX:ATY) (NASDAQ:ATYT) today announced a
preview of the revolutionary (HD) digital cable PC receiver. Available
later this year, the ATI OCUR (open cable uni-directional receiver)
product will allow Media Center PCs that run on the forthcoming
Microsoft Windows Vista operating system, to receive High Definition
premium digital cable TV content on the PC, ushering in the next level
in functionality and opening new avenues for PC entertainment. The new
device will also offer traditional analog TV and free-to-air HD
broadcast reception to the PC. ATI demonstrated this new technology at
the 2006 International Consumer Electronics Show in Las Vegas, January
5 to 8, 2006.
The ATI OCUR product opens a crucial barrier to making the PC
ubiquitous for the ultimate entertainment PC. According to the
Consumer Electronics Association, almost 68 per cent of the North
America market is served by cable operators(1), and now these end
users will be able to access premium content. This new OCUR product is
designed to support any cable television system in North America on
the PC.
"We're working with Microsoft and other industry leaders to drive
Media Center PCs to be more intuitive, powerful and robust than
standalone consumer electronics devices," said Godfrey Cheng,
director of marketing, multimedia business unit, ATI Technologies
Inc. "The forthcoming OCUR PC receiver is powered by ATI's Avivo(TM)
technologies which means that not only will the Media Center PC have a
new level of functionality but also the highest available video
quality. ATI is proud to work with Microsoft to demonstrate this new
OCUR PC receiver for a new era of media PCs."
"Microsoft strives to provide our customers with the most
compelling TV experience possible on Windows Media Center," said Dave
Mendlen, director of Windows Consumer Marketing at Microsoft Corp.
"We're excited to work with ATI on this project, based on the
company's industry-leading expertise in both multimedia PC solutions
and the digital TV marketplace."
ATI will exhibit its solutions at International CES 2005 at booth
30779 at the South Hall, Upper Level, Las Vegas Convention Center,
January 5 to 8, 2006.
Microsoft Windows Media Center delivers advanced computing plus
easy-to-use integrated digital entertainment, including live and
recorded television, movies, music, photos and radio, that consumers
can enjoy when and how they want. It provides a central hub for
digital entertainment and productivity, accessible on either a PC
monitor or TV display, using a single remote control.
About ATI Technologies
ATI Technologies Inc. is a world leader in the design and
manufacture of innovative 3D graphics and digital media silicon
solutions. An industry pioneer since 1985, ATI is the world's foremost
graphics processor unit (GPU) provider and is dedicated to deliver
leading-edge performance solutions for the full range of PC and Mac
desktop and notebook platforms, workstation, set-top and digital
television, game console and handheld device markets. With 2005
revenues of US $2.22 billion, ATI has more than 3,400 employees in the
Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT)
and the Toronto Stock Exchange (ATY).
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Copyright 2006 ATI Technologies Inc. All rights reserved. ATI and
ATI product and product feature names are trademarks and/or registered
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(1) Consumer Electronics Association press release, May 11, 2005.
www.ce.org/Press/CurrentNews/press_release_detail.asp?id=10746
ATI Technologies Inc. (TSX:ATY) (NASDAQ:ATYT)
SOURCE: ATI Technologies Inc.
For media inquiries: ATI Technologies Inc.
John Swinimer
Public Relations Manager
Consumer Products Division
(905) 882-2600, Ext. 8456
swinimer@ati.com
OR
Other ATI Contacts:
Briana D'Archi
Manager
Porter Novelli Canada
(416) 422-7166
briana.d'archi@porternovelli.com
OR
For investor relations support, please contact:
ATI Technologies Inc.
Zev Korman
Investor Relations
(905) 882-2600, Ext. 3670
zev@ati.com